Jaqueline Smith Site

FEATURED PROJECT HIGHLIGHTS

Explore a selection of projects that showcase my expertise in creative marketing, web design, product photography, photo editing, and professional retouching.

BRANDING & IDENTITY

PRINT, COLLATERAL & PRESENTATION DESIGNS

WEBSITE & DIGITAL DESIGNS

SOCIAL MEDIA & DIGITAL DESIGNS

TECHNICAL & SPECIFICATION SHEETS

TRADE SHOW & EVENT DESIGNS

PACKAGING DESIGNS

PRODUCT PHOTOGRAPHY & RETOUCHING

MORE CREATIVITY. MORE TO EXPLORE.

CREATING DISTINCTIVE LOGO & BRAND IDENTITIES.

A strong brand identity begins with understanding what makes a company or product distinctive. I create visual identities that reflect the brand’s personality, target audience, and purpose through logo design, color palettes, typography, imagery, and supporting brand elements. Each identity is designed to establish a recognizable and consistent visual presence across marketing materials and digital platforms.

ESTABLISHING A DISTINCTIVE VISUAL PRESENCE.

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BRINGING BRANDS TO LIFE ACROSS ALL DIGITAL PLATFORMS.

From websites and email campaigns to online newsletters, social media graphics, digital advertising, presentations, and pitch decks, I create visual designs tailored to each platform, audience, and brand. Each project combines creative design with clear communication and brand consistency to support marketing goals across a variety of digital channels.

DESIGNS THAT ENGAGE AUDIENCES ACROSS EVERY DIGITAL CHANNEL.

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DESIGNING IMPACTFUL PRINT MARKETING BROCHURES.

Every brochure combines visual design and clear communication to present a company, its products, or services effectively. From layout and typography to imagery and content organization, I create designs that balance creativity with readability while maintaining brand consistency. From initial concept through final print-ready files, each brochure is designed to communicate key information in an engaging, professional format.

INFORM, ENGAGE & SHOWCASE YOUR COMPANY OR BRANDS.

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SHOWCASING PRODUCTS THROUGH PROFESSIONAL CATALOG DESIGN.

Catalogs combine strong visual presentation with organized, easy-to-navigate information to showcase a company, its products, or its services. I design catalogs that bring together imagery, detailed descriptions, typography, and layout to create a polished, professional presentation. Professional photo editing, retouching, and color correction help ensure visuals accurately represent the business and its offerings.

SHOWCASE YOUR COMPANY & PRODUCTS, WITH EVERY DETAIL IN FOCUS.

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CLEAR, PRECISE & PROFESSIONAL TECHNICAL PRINT & PRESENTATION DESIGN.

Technical print collateral and presentations organize detailed business and technical information into clear, professional layouts. From specification sheets and instruction guides to technical presentations and informational materials, I create designs that balance accurate content, readable typography, and visual clarity while maintaining brand consistency.

PROFESSIONAL LAYOUTS THAT MAKE INFORMATION EASIER TO UNDERSTAND.

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SET YOUR BRAND APART WITH PRODUCT PACKAGING & LABELS.

I create product packaging that combines distinctive visuals, brand identity, and clear product information to give products a strong presence on the shelf. From layout and imagery to typography, color, and dieline requirements, each design balances visual appeal with functionality, brand consistency, and print production specifications.

PACKAGING DESIGNS THAT SHOWCASE PRODUCTS AND STRENGTHEN BRAND RECOGNITION.

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BOLD DESIGNS. HIGH-VISIBILITY IMPACT. TRADE SHOW & EXHIBITION DISPLAYS.

I create trade show and exhibition displays that combine bold visuals, impactful messaging, and consistent branding to attract attention and communicate key information. From layout and imagery to typography and brand elements, each design is developed to showcase products, services, and businesses in a professional, engaging format.

CREATING STUNNING EXHIBITS THAT WILL CAPTURE YOUR TARGET AUDIENCE.

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MAKING A LASTING IMPRESSION THROUGH PROMOTIONAL PRODUCT DESIGN.

I create promotional product designs that combine brand identity, engaging visuals, and memorable messaging to extend a brand beyond traditional marketing materials. From branded giveaways to event merchandise, each design maintains brand consistency while showcasing the company in a professional and recognizable way.

PROMOTIONAL DESIGNS THAT WILL IMPRESS EVEN WHEN THE EVENT IS OVER.

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ENHANCING EVERY DETAIL PROFESSIONAL PRODUCT RETOUCHING.

I enhance new and existing product photography through professional retouching, image editing, and color correction. From refining details and improving image quality to maintaining accurate colors and consistent presentation, each image is carefully edited for use across e-commerce, websites, and marketing materials.

PRODUCT RETOUCHING THAT BRINGS OUT THE BEST IN EVERY IMAGE.

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REFINING IMAGERY WITH PRECISION LIFESTYLE & COMMERCIAL RETOUCHING.

I enhance lifestyle and commercial photography through professional retouching, image editing, and color correction. From real estate imagery and floorplan and siteplan colorization to custom AI-generated visuals when needed, I refine each image to achieve a polished, realistic, and professional finish for marketing and digital applications.

PROFESSIONAL IMAGE EDITING THAT BRINGS EVERY VISUAL TO ITS BEST.

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ABOUT JAQUELINE THE DESIGNER BEHIND THE WORK

Creative by nature, designer by profession, and a sports fan at heart! With 15+ years of design experience working at an ad agency, in-house, and independently, I bring a versatile, hands-on approach to visual communications across diverse industries and multimedia platforms. I’m passionate about exploring new ideas, applying professional photo retouching techniques, and using AI image creation and enhancement to find the right visual approach for each project. I turn concepts into polished, impactful designs that reach the right audience, communicate clearly, and make a lasting impression.

I am equally comfortable working on projects and assignments of all sizes, collaborating with creative and marketing teams to bring ideas to life, from initial concepts through final execution. I can implement established brand guidelines or develop new creative directions, translating objectives into effective visual solutions. With a flexible, hands-on approach, I contribute ideas, solve creative challenges, and bring organization, versatility, and a strong eye for detail to every project. I’m ready to bring my experience, creativity, and versatility to a great team or your next creative project.

LOOKING FOR A VERSATILE, DEDICATED
GRAPHIC & DIGITAL DESIGNER? YOU FOUND YOUR NEXT CREATIVE ADDITION.

Great ideas start with a strong concept, and I enjoy turning them into impactful results that get noticed. I bring a combination of creativity, technical expertise, and versatility to every project, from developing fresh concepts to refining the final details. Whether you’re building your team or need experienced creative support for a project, I’m ready to put my experience, creative skills, and hands-on approach to work that will deliver results for you.

THE CREATIVE EXPERIENCE YOU’VE BEEN LOOKING FOR.

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